To drive employee engagement and celebrate employee achievements, I developed a presidential blog focusing on job shadows. I arranged for the president to shadow employees and I ghostwrote his blog posts. He worked side by side with a custodian, the softball coach, a carpenter, theater professor, help desk technician and the director of the marching band.
The social media and web analytics were excellent for this blog, and there was strong engagement from students, WCU families, prospective students and their families, as well as our primary audience of employees.
Margo M. McDonough Portfolio of Work 